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This site airclipz.com states the following, "IPad accessories, digital tablet accessories, kindle accessories, Samsung galaxy accessories, electronics accessories, seat back tray table accessories, airline travel accessories." Our analyzers observed that the website stated " The best Airplane iPad and smart tablet holder for use in airline travel." The Website also stated " Mount your iPad, tablet or mobile device directly on the airplane seat back tray table and lock it in place. Simple to use and carry. Works with the Samsung Galaxy and Kindle products, too! This product is perfect to use y." The website's header had Airplane iPad holder as the most important keyword. It was followed by mount ipad seat back tray table, airplane mobile device holder, and Samsung Galaxy which isn't as highly ranked as Airplane iPad holder. The next words the site used was kindle products. mount ipad kitchen was also included but could not be understood by search crawlers.